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SAMANTHA GIGANTE

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TQNYTequila Destination

TQNY: Tequila Destination is a concept focused on creating a distinct brand identity for an upscale and trendy tequila bar located in Lower Manhattan. TQNY's goal is to deliver an exciting, unique way of experiencing tequila to anyone who walks through our doors.

TQNY aims to engage customers through specialty cocktails, tequila tastings, live music, themed events, and more. The cocktail lounge will have a lively and bright atmosphere to it, with the overall aesthetic featuring vibrant decor and elements such as neon lights & pink booths.

Branding, Graphic Design, Visual Identity, Video Editing, Print Design & Web Design

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The Logo & Typography

The primary logo for this tequila bar is quite simple and clean, utilizing Raleway, a thin and lightweight sans-serif typeface. 

Color Palette

Reflective of the vision for a vibrant atmosphere, TQNY's color palette is both bright and trendy with a mix of earthy colors, as well as bold hues that catch one's eye. This palette is used throughout various elements of our project, including our decor, social media, website, and ephemera. 

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Social Media

TQNY's Instagram account is the main social media channel where followers and viewers gain a sense of what TQNY's identity entails through aesthetically pleasing images of the trendy cocktails and delectable food. The feed is intended to directly reflect the vibrant atmosphere of the restaurant. 

The Website

TQNY's website provides visitors with valuable information regarding various aspects of the business, specifically menus, upcoming events, reservations, and a curated image gallery. 

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Promotional Video

Employee Uniform & Stickers

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